One thing every entrepreneur and most small business people struggle with is too much to do and too little time to do it in. Our (yes I fit into both of those categories myself) plates are full already so the thought of having to add time to write content for a business blog can be enough to keep many businesses who could benefit from a blog from even getting started.
Effective business blog posts can be short and sweet!
I know exactly how that goes. My posting frequency here on SuccessCREEations has been erratic to say the least. I’ve gotten so “busy” with client work that I don’t post much at all. I would joke that “the cobbler’s kids have no shoes” and explain that’s why I neglect my own blogging.
Yet I tell my busy clients that blogging for their business is easy and there is time to do it because it’s an important part of their overall online marketing strategy. This weekend it occurred to me that I was being a bit, um, hypocritical telling business owners that they have time to blog if I’m not going to make it a priority myself!
The good news is, writing blog posts for your business blog doesn’t have to be some long, drawn out affair. They can be short and sweet.
I tell my clients that a business blog post only needs to be between 180 and 300 words to be effective. That means they only need to be a few short paragraphs, about the length of a typical email.
That means most business blog posts can be written in a few short minutes.
In fact, this post took me right at 10 minutes to write, including time to find the image and resize it, and is 329 words long, which puts it at the “long” end of a typical business blog post.
When posting to your business blog is made that easy, there really is time for it!
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