These are eight reasons why self-promotion and injecting yourself into your content are very important:
- You transcend your interests.
No interest or group of interests, no matter how passionate you are about them, can fully define you as a person. Admittedly, this point is too existential, so… - Your subject matter might lose relevance.
For example, your product can be discontinued or your company can go out of business. Your content will become irrelevant with no residual benefit from the effort you put into creating and promoting it. However… - You’re always relevant as a person.
You have inherent value, and you’re completely portable from one venue to another. - You and I are unique.
People aren’t interchangeable, but products, services and organizations tend to be. - You and I are memorable.
People will come to remember us and our faces once they see us a few times. - People prefer to do business with people they know, like and trust.
It has always been that way, even before Al Gore allegedly invented the Internet. You and I can relate to people and build solid social capital. - Synergy.
Our diverse interests and content work to build a bigger and more insightful picture of us. - Social media is uhh, social.
You and I are social. Our jewelry and weight loss products merely facilitate social interaction. People relate to people, and their relationships are ongoing.
At this time, you can probably suggest additional reasons for keeping it social, and I expect that you will.
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